We're Just Like The Certified Organic Brand...Promise

Organic Look A-Like or Wannabes...

On the world's largest online retailer you will find an abundant use of the word "Organic".

One such listing for beeswax actually begins their ad listing with the phrase "100% Organic". If you read further you will notice that the product description states "bars match the standards of certified organic quality beeswax".

What does this mean?

It means the product is "NOT ORGANIC".

To be certified organic their product must be certified organic by a third party certifying company. It is a process that starts with an application and is not guaranteed.

Claiming to be doesn't make it so!!!

Just because a company states they are matching the standards or following the organic regulations doesn't make them or their product certified organic.

100% Organic...

Every product we put into our organic wax melt is backed by a vendor who has an active and current third party organic certification.

Many online venues simply don't police companies that use the word "Organic".

Care enough to ask?

If you care enough to ask whether or not a product is organic, then care enough to ask the tough questions.

You and your health deserve "REAL ORGANIC PRODUCTS".

Our organic wax melts are made with 100% certified organic ingredients. There are no chemicals, perfumes, fragrances, colors, synthetics, paraffin, soy or palm.

100% pure, all natural the way nature intended it to be.

3 Reasons Why Soy Wax Is A Lie!!!

Where do I start...

Do I start with the misleading product titles using the word "organic" to either...

 - confuse the buyer
 - mislead the buyer
 - deceive the buyer
 - lie to the buyer

Harsh right? ...I get it.

Examples...

Web page title - "Organic and Eco Friendly"

Web page content...

- "uses the highest quality organic ingredients that are locally grown whenever possible which promotes the sustainability of our environment and supports eco-friendly farmers."

 Facts...

- product used EcoSoya
- EcoSoya statement "No wax made from vegetable oil can be considered Organic." 
(This is due to the process of converting the liquid oil to a solid.)
- EcoSoya statement "cannot guarantee that the soybeans we use are 100% non-GMO"

Web page content...

 - "Wax made from locally grown Non-GMO soy bean plants which are a renewable resource and cruelty free."

Facts...

 - Corporate farming, using GMO soybeans is not what "locally grown" implies.
 - At this time there is no commercially produced soy wax that comes from organically grown soybeans.
 - Soybeans that are GMO and commercially farmed with pesticides are not what I would call renewable or sustainable.

How would you read the following product title?

 - "Aromatherapy Wax Melts, 100% Organic and All Natural Wax Melts/Tarts"

Is there anyway you would consider that the wax, the primary ingredient, would be any other than organic?

Of course not. The product title suggests the "ALL" of the product is both organic and natural. Since they are using soy wax, would you agree that it is not possible for this product to be 100% organic?

Reason 1: Deception and Misinformation

There are four soy wax suppliers in the United States...

 - Cargill
 - Bunge Corporation
 - Archer, Daniels, Midlands (ADM)
 - Golden Brands

Each of the above suppliers have confirmed that their soybean crop is produced from GMO seed and commercially farmed with pesticides and insecticides.

Because of the GMO seed there are now species of invasive plants that impact our food production are today are naturally genetically resistant to Roundup. What does this mean...

 - More pesticides and insecticides are required.

Reason 2: Soybeans used to make wax are GMO, neither green nor organic

Creating soy wax...

Step 1: The process of creating soy wax starts with an extraction process that requires the use of a solvent called Hexane.

Step 2: Once the oil has been extracted from the soybeans it is bleached. You might be familiar with the chemical being used to bleach the soy oil; Chlorine.

Step 3: The soy oil is deodorized through a process of distillation.

Step 4: The soy oil is turned into a solid. This is done through a process called hydrogenation. This required a nickel catalyst.

Reason 3: Creating soy wax is not a green process

Soy wax is not organic, green and not really even natural.

Because of the deception, the GMO seed and pesticides and all of the chemicals required to produce soy wax it's pretty clear that...

When a product title or listing states that their soy wax is organic, you can trust that they either don't know what they are talking about or they are purposely deceiving you.

There is a better way...

This is why Nature's Perfect Secret has started to produce a 100% organic wax melt product.

You deserve better and we are here to make sure you have a better choice.

A healthier and greener choice.

Burning the Midnight Oil

One-by-one

Just setup the Nature's Perfect Secret Pinterest account...

Nature's Perfect Secret on Pinterest (naturestrueway)

No pictures yet...=)

Starting To Happen

It takes work and a persistent attitude and a consistent work ethic to build a business. 

This morning I was able to see some very real results as Nature's Perfect Secret is starting to bubble up in the Google search results.

Exciting But...

Seeing the fruit of your efforts is a powerful thing. I know for me it is very energizing. It let's me know I'm taking actions that are productive.

Actions that will ultimately generate more traffic and business.

Of course, with that said, it also means I am painfully aware of the incompleteness of the Nature's Perfect Website. This weekend should prove to be very productive with regard to the website.

Will keep you posted.

Be well.

Organic Waxmelts and So Many Organic Essential Oils

Production Is Ramping Up

Several shipments of certified organic essential oils and certified organic beeswax arriving this week. 

Preparing the sales of our new line of Nature's Perfect Secret Organic waxmelts. So many samples already going out the door.

Soothing Eucalyptus Mint Is A Hit

People are truly enjoying the Soothing Eucalyptus Mint waxmelt samples.

Received an email earlier this week..."will want more".

Had another person who uses Scentsy tell me how much they really enjoyed the sample. They could not believe how it filled their house with the fresh scents of Eucalyptus and mint. Then went on to say "Perfect for this time of year".

More Scents Being Developed

It's time for the holidays and we are right in the middle of developing a couple holiday waxmelts. Should have one ready for release by this time next week.

And More To Come

Just started working on our new Lavender blend of organic essential oils.

Almost 10x Times More Essential Oil

The organic wax cubes from Nature's Perfect Secret have almost 10x times more essential oils than most other wax cubes and they are organic.

 - No perfumes

 - No fragrances

 - No chemicals

All pure and natural and 100% organic.

A better product for a better you.

Why Organic Beeswax?

100% Organic

Nature's Perfect Secret wax melts are 100% organic.

Why Organic?

Your health, your quality of life is why we do what we do. When it comes to wax our first choice is 100% natural, 100% certified organic beeswax.

Soy Wax Is Not Organic

With the overwhelming popularity of Soy products such as Soy wax and so much misinformation, it is time for some awareness and a change.

 - You deserve to have a choice, a better alternative.
 - You deserve to have a healthy alternative.
 - You deserve to have a green alternative.

You deserve to have a choice you can LIVE with...literally.

Say No to GMO!

Sadly if you are buying products made from Soy wax you are supporting GMO. Soy is NOT GMO. There are no commercially produced organic Soy wax products on the market.

Not Sustainable

Soy products are NOT green and are NOT sustainable.

Organic products are not just about providing a healthier chemical free alternative, they are just as much about protecting and preserving nature resources. Resources like farm land, spring waters, rivers, lakes and the environment.

Soy Wax Is Not Natural

To create Soy wax requires a process called hydrogenation. This is process a process that takes the soybean oil, in it's naturally liquid form and through the use of chemicals turns it into a solid.

http://blogs.discovermagazine.com/d-brief/2014/05/09/pesticides-not-mites-cause-honeybee-colony-collapse/

100% Organic

Nature's Perfect Secret wax melts are 100% organic. 

 - No chemicals are added
 - No perfumes are added
 - No fragrances are added
 - No artificial colors
 - No chemical dyes
 - and definitely NO SOY!

You deserve better...and that is why we do what we do.

Official Facebook Page for Nature's Perfect Secret

Just launched - official Facebook page

After a couple days of work on the website and Twitter @naturestrueway the Facebook page for Nature's Perfect Secret has started to receive some attention.

16 New Likes

Yesterday was an exciting beginning with 16 new FB likes and a couple new posts as well.

Organic Beeswax Tealight Candles Are Coming

Completing the circle

With the first organic essential oil wax melt formulation complete, it's time to complete the circle.

No more paraffin based tealight candles

Today the first set of organic beeswax tea light candles have been made and the wick are made from natural cotton fibers.

Time to test

Will be testing the first batch of tea light candles to see...

 - how well they burn?
 - how long they last?